The District of Kerinci, where TAKTIK is based, is located in the western part of Jambi Province, roughly in the heart of Sumatra Island. Covering an area of 380,850 hectares and standing 500-3,805 meters above sea level, the landscape is spectacularly adorned with soaring mountains, idyllic hills, dense rainforests including several protected national parks, and beautiful lakes. Around 54,869 hectares of the area are allocated for plantations. Cinnamon plantations cover 40,962 hectares of it, spread in several sub-districts, or approximately 75% of the area allocated for plantations.
While cinnamon rolls from Sweden and chai tea from India get their trademark flavour from cinnamons, many still do not realise that these countries probably get their supply of cinnamons from Kerinci. Many also are not aware that the quiet and picturesque district is actually the world’s biggest cinnamon supplier, providing 85% of all consumed cinnamons globally.
Cinnamon is one of the oldest spices in the world, mentioned in the Bible and was even used in ancient Egypt not only as beverage flavouring and medicine, but also as embalming agent. It was among the most sought after spices in the 16th century, triggering the West to invade and colonise many cinnamon-producing countries including Sri Lanka and Indonesia.
Cinnamon trees in Kerinci were mostly cultivated from the original buds many years ago by the ancestors of today’s farmers. Most cinnamon trees that grow in Kerinci are of the Cinnamomum burmannii species, also known as Cassiavera. This type of cinnamon is very aromatic and has a stronger, more intense flavour than the Ceylon cinnamon of Sri Lanka. It also boasts high content of essential oil, which is used in synthetic form for perfumes and fragranced soaps and detergents.
All cinnamons in the area are produced naturally without chemicals. In 2016, TAKTIK obtained an organic certification from Control Union, certifying their compliance with EU and USDA organic standards and verifying the quality of the cinnamon. This is one of the many reasons why ATN is eager to join hands with TAKTIK in a long term and more sustainable, win-win business collaboration. The innovative model secures not only sales of cinnamons but also ensures various and continuous development and improvement for TAKTIK, which in turn will allow the farmer organisation to provide better services for its growing members.