Do farmers want to produce under Fairtrade conditions?
Global sales of most Fairtrade certified products continue to increase annually. But what about the farmer’s choice? Does he/she prefer producing for domestic markets, or is the advantage of complying to the Fairtrade standards bigger? A team of researchers from the University of Leuven have asked this question to rice farmers in Savalou, Benin, thus filling a gap in studies on Fairtrade.